Yes. Traffic Analytics is free for every user, alongside Agent Analytics.
Your human visitors, read from your Google Analytics 4 property, with AI sources broken out. You see traffic by platform, top pages, geography, devices, conversions, revenue, and how much of it came from AI tools.
Go to Settings -> Integrations, find Google Analytics 4, and click Connect. Sign in with Google, pick your account and property, and you’re done. See Connect Google Analytics 4.
No. Rankly asks for read-only access. It can read your reports but cannot change anything in your Google Analytics account.
No. Traffic Analytics reads the GA4 data you already collect. There’s nothing to install on your site.
ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, Poe, and Character.ai, with more added as they appear. See AI and LLM traffic.
No. Traffic Analytics connects to Google Analytics 4 properties only. If you only have a Universal Analytics property, create a GA4 property in Google Analytics first.
You connect one property at a time. To analyze a different property, disconnect and reconnect, then pick the new one.
In the GA4 integration, choose Disconnect. Rankly removes the connection and clears its cached copy of your data. You can reconnect any time.
Traffic Analytics covers the humans (via GA4); Agent Analytics covers the bots (at your edge). LLM referrals appear in both, so you can see AI on your site from two angles.

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