Traffic Analytics shows your human traffic, with AI sources broken out. It connects to your existing Google Analytics 4 property in one click and reads it through Google’s API, so you keep using GA4 as your source of truth and Rankly adds the AI lens on top: which of your visitors arrived from ChatGPT, Perplexity, Gemini, Copilot, and other AI tools.
Traffic Analytics and Agent Analytics are both free for every user. Traffic Analytics covers the humans (via GA4); Agent Analytics covers the bots (at your edge). Together they show the full picture of AI on your site, from the crawl to the click.

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What it shows

Traffic by platform

Your sessions split across organic, direct, referral, social, email, paid, and AI platforms, with LLMs broken out on their own.

AI / LLM traffic

Sessions and users from ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, and more, plus how that trend is moving.

Top pages

The pages your visitors land on, including which AI tools sent them.

Geography and devices

Where your visitors are and what they use, straight from GA4.

Conversions and revenue

Conversion events and revenue by platform, so you can see what AI traffic is worth.

Funnels and journeys

How AI-sourced visitors move through your funnel toward a conversion.

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How it relates to Agent Analytics

Traffic AnalyticsAgent Analytics
MeasuresHuman visitorsAI bots and crawlers
SourceGoogle Analytics 4Your edge / CDN logs
AI lensHumans referred from AI toolsCrawls, scrapes, and citations by AI agents
SetupConnect GA4 (one click)Install one integration
Both live in the same dashboard. LLM referrals appear in both: Traffic Analytics counts the humans GA4 saw arrive from an AI tool, while Agent Analytics counts them at the edge, so you can cross-check the two.

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Get started

Connect Google Analytics

One-click setup. Sign in with Google, pick your property, done.