Traffic Analytics reads your existing Google Analytics 4 property through Google’s API. You connect with your Google account, pick the property you want, and Rankly starts showing your traffic with AI sources broken out. It’s read-only, so nothing about your GA4 setup changes.
You’ll need. A Google account with at least Viewer access to the GA4 property you want to connect.

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Connect in three steps

1

Open the integration

In Rankly, go to Settings -> Integrations and find the Google Analytics 4 card. It needs no manual fields; click Connect.
2

Sign in with Google

You’ll be sent to Google to authorize Rankly. Rankly requests read-only access to your analytics data and your basic profile (name and email). Review and approve.
The only data scope Rankly asks for is read-only analytics (analytics.readonly). Rankly can read your reports; it can’t change anything in your GA4 account.
3

Pick your account and property

After you approve, Rankly lists the GA4 accounts and properties you have access to. Choose the account, then the property you want to analyze, and save. Rankly pulls your data and the dashboard fills in within a moment.
Once a property is connected, head to Traffic Analytics in the sidebar to see your traffic by platform, top pages, geography, devices, conversions, and AI/LLM sources.

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Switching property or disconnecting

Disconnect the current property (below), then connect again and pick the new one.
In the GA4 integration, choose Disconnect. Rankly removes the connection and clears its cached copy of your GA4 data. You can reconnect any time.
No. Rankly refreshes its access automatically in the background, so the connection keeps working without you signing in again.

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Good to know

  • Read-only. Rankly never writes to your GA4 property.
  • No tags or code. You don’t add anything to your site; this reads the GA4 data you already collect.
  • Your data stays yours. Disconnecting clears Rankly’s cached copy.

What you'll see

Every metric Traffic Analytics shows, in plain language.